Behavioral Supply Chain Contracting

208,08 222,55 

Poprzednia najniższa cena: 208,08 .

Behavioral operations management is a new and growing research field incorporating behavioral aspects of decision making into operations management models, challenging the assumption of fully rational decision makers. Behavioral aspects include risk-aversion, mental accounting, reference points, or bounded rationality.

In this book the author presents experimental and empirical studies that address behavioral decision making in the supply chain contracting context. First, different behavioral aspects are incorporated in the decision making process of a buyback and a revenue sharing contract. Second, an empirical decision maker is analyzed facing a service level contract.
Potential readership includes scholars and graduate students who are interested in the field of behavioral operations management and practitioners looking for behavioral aspects of decision making in supply chain contracting context.
SKU: 9783658238841
Category:
Podtytuł

Autor

Wydawca

Język

Rok

2019

Stron

146

Oprawa

Miękka

ISBN

9783658238841

Infromacja GPSR

PROGMAR 40-748 Katowice ul.Strzelnica 60