When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique 'take no prisoners’ approach to marketing, oriented to owners of small ’ medium-sized companies. Almost 20 years ’ 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible ’ the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today’s marketers, this completely revised ’ expanded edition (Spanish version), identifies the following:

The fastest-growing markets for the 21st century, with suggestions on how to reach them.

Special strategies for forming strategic marketing alliances with other businesses.

The latest tactics for independent contractors ’ those who do business on the telephone.

Up-to-date information on the Internet ’ other technologies that help the guerrilla entrepreneur choose the proper business ’ make it grow.

Management lessons for the entrepreneur in the 21st century.