Fundamental issues are addressed with a view to forging a society without hierarchy of gender, in which men would be liberated from the status quo of their hierarchy, as well as women. A major premise of the book is that if gender relations are socially and historically constructed, then by the same token they can be de-constructed. The focus is on gendered images of women in the mass media who themselves need sensitising against the subjugation of the female gender. Eleven papers are included covering gender relations and women’s images in social structures and gender relations, school text books, radio programmes, advertisements, newspaper reporting, and Kiswahili fiction, poetry and taarab songs.